Cornwall Tourism Development Fund

The Cornwall Tourism Development Fund (TDF) was established in 2019 to support efforts to grow the tourism economy in the City of Cornwall. The Tourism Development Corporation of Cornwall (TDCC) exists to administer the TDF and support tourism development in the city of Cornwall.  The TDCC is independent of the City of Cornwall municipal government and operates at arms length from it. The TDCC is governed by a Board which is comprised of 3 members who have no direct connection with the tourism industry. It is supported by the advice of the TDF Advisory Committee, whose 10 members have experience with tourism related enterprises and activities.

The TDF is funded by the Municipal Accommodation Tax (MAT), charged to visitors on hotel or inn stays at a rate of 4% of the total room cost.  The MAT is collected by the City of Cornwall from the hotels and inns quarterly. The City of Cornwall and the TDCC operate through a service agreement to administer the MAT funds.  The service agreement states that the City will provide 50% of the MAT collected in the previous year, less a 20% administration fee to the TDCC to administer through the TDF. (20% administration fee is collected and retained by the City on the full amount, then the net is divided 50/50 between Cornwall Tourism and the TDCC) The City will also provide the Tourism Coordinator to act as a resource to assist in administering the fund.

Application Form

Application Form – Final

Please download the application form and save it to your computer before filling it out. Once completed you can save the completed application and submit by email or in hard copy.

Additional Application Resources

Application & Evaluation Guidelines

Definitions

Budget Template 1

Budget template 2

Budget template 3

Principles and Procedures – Final (Complete information package)

Cornwall Tourism Marketing Plan 2020

2020 – 2025 Tourism Strategy

Signed Service Agreement

Terms and Conditions

Applications may be made for specific events, activities, tourism businesses and new tourism infrastructure development. Funds may be requested for a project as a whole, or for a specific sub-project that will add value to the overall project.

To be successful, applicants must meet the criteria set out in the guidelines and follow the application process.  Applications are to be submitted on a per project basis.  There is no limit on the number of applications one organization can submit, however only 1 application may be submitted per project per year. Recurring events, example Farmer’s Market every Sunday for the season, should be submitted as 1 project.

Applications must be received a minimum of 75 days prior to the project commencing.

Applications are submitted and reviewed quarterly on the following schedule:

Submission deadline Funding notification date
May 15 July 15
August 15 October 15
November 15 January 15
February 15 April 15

Applicants can be awarded a maximum of 25% of their project budget to a limit of $25,000 per year, per project.  Members of the TDCC Board reserve the right to amend this limit for projects with a significant and measurable tourism impact (ex: Anchor tourism attraction).

There will be a 10% hold back of all funds awarded, that will be released upon satisfactory submission of a follow up report.  If a follow up report is not submitted, the applicant will be in jeopardy of ineligibility of approval for funding for a minimum of 12 months post follow up report due date.

Please note the Tourism Development Fund is a discretionary program with a limited funding allocation. In some cases, a project that meets all program criteria may not be approved for funding as other projects may more effectively meet the criteria.

All funding shall be for future projects.  Retroactive funding will not be considered.

All awarded applicants will be required to;

  • Sign a Funding Agreement outlining the terms of receiving the funds
  • Submit a follow up report a maximum of 60 days post project completion. 10% hold back of funds will be released upon satisfactory submission of the follow up report.
  • Acknowledge the support of the Tourism Development Fund in advertising and media efforts and display where appropriate in any publicity the Fund’s logo which will be made available to the applicant.

Successful applications made for a new tourism infrastructure development will be required to provide basic follow up details for a minimum of 5 years following the funding to allow the TDCC to measure the contribution to the tourism industry over time.

Application Guidelines

The project must take place in, or demonstrate a significant impact on the city of Cornwall. Projects must be able to demonstrate their ability to increase tourist attendance, overnight stays and visitor spending in Cornwall.  Details on how the project will be marketed outside the city and to potential tourists will be required, as well as any innovative strategies for improving the quality of the project or increasing visitor attendance and spending.

Projects must be financially responsible and should not count on the TDF for the success of their project.  Receiving funds once does not guarantee funding in the future.

Applicants will be required to demonstrate how the funds will be used.

Applications that are requesting funds each year for an annual event are encouraged to highlight any new features and how the event intends to grow, or why it has reached its capacity.

Criteria

Mandatory Requirements

Applications must be able to demonstrate that the event, activity, product or infrastructure development (project) meet all the following conditions;

  • Has the potential to draw tourists to the area, keep tourists in the area longer and or make the tourists experience positive and memorable
  • Is complementary to the Cornwall Tourism Strategic Plan
  • Will enhance the profile of Cornwall

Criteria for Evaluation

Applications meeting the mandatory requirements will be reviewed and evaluated by the TDF Advisory Committee, and the TDCC Board using the scoring matrix, using the following criteria;

  • Description of the project (business, event, tournament etc.)
  • Marketing and other efforts used to draw tourists to the area
  • Economic impact on the city and overnight stays
  • Capacity for increased; tourist spending, profile or exposure of Cornwall, and or tourism assets
  • Professional and experienced personnel / organizer(s)
  • Sound budget and business strategy / plan

Application Process

You can download the Application Form and save it to your computer and then begin to complete the application.  Applicants should review the Evaluation Guidelines prior to completing the application form to ensure they provide the required information.

Send the completed application form, and required documents to the TDCC care of Amy Malyon, Tourism Coordinator for the City of Cornwall at amalyon@cornwall.ca.  Take special note to ensure you have followed the maximum word restrictions, and do not include any additional documents not requested.

Applications must be submitted a minimum of 75 days prior to the start date of the project.

Intake dates are; February 15, May 15, August 15 & November 15

To discuss any concerns or questions during the application process please contact:

Amy Malyon
Tourism Coordinator
City of Cornwall
100 Water Street East
Cornwall, ON
K6H 6G4
613-930-2787 ext. 2285
amalyon@cornwall.ca