Aurra Wood Co. opens retail storefront on Brookdale AveNovember 17, 2021
An upstart company has combined locally-harvested wood products and fresh espresso to create a unique new shopping and sipping experience on Brookdale Avenue.
Aurra Wood Co. officially opened the doors to a new retail space at 691 Brookdale Avenue (in the plaza south of St- Hubert) that showcases their one-of-a-kind handmade wood products. Visitors to the trendy new space can expect to find everything from charcuterie boards to tables to wood engraved ornaments – and much more. It’s a labour of love for business partners and friends Will Lecky and Tanner Spink, who oversee every aspect of the business from sourcing the wood to placing the product on the shelf.
“We do everything from forestry to milling to the woodworking … right up to selling,” said Lecky. “We’re involved in every step of the process.”
Lecky said 90 per cent of the wood they use is sourced locally – a detail that adds an extra level of meaning to the term ‘shop local.’
“There’s a growing scene of makers and creative entrepreneurs taking root in Cornwall and we are proud to be a part of that,” he added. “It’s great to see so many people making cool things right here at home.”
In addition to the curated wood products, the business also offers a line of apparel for Aurra and are starting to build their own ‘Cornwall Culture’ brand. It’s a nod of support to their hometown and the community they are proud to call home.
“Cornwall is a really great place and it has come a long way,” Lecky said. “The apparel is really our attempt to help push the Cornwall brand out there more and help build some pride in our city.”
Of course, the Aurra brand is already generating quite a bit of buzz and pride on its own. Another branch of the business, Aurra Coffee Co., opened earlier this year and it generated plenty of positive reviews and Instagram-worthy photos with its mobile food truck and taco stand in the parking lot at Ramada, a short distance north on Brookdale Avenue.
The food truck is closed for the season but the coffee vibes live on in the new storefront – it’s equipped with an espresso bar offering a variety of hot drinks and treats.
“We felt the coffee shop would fit well with the wood aesthetic of the store,” Lecky added. “It’s a nice little combo for people to enjoy.”
The new Brookdale Avenue space also includes a separate warehouse and workshop for the growing wood business. In addition to their own retail offerings, the business has a number of other projects on the go, such as building in-store displays for Farm Boy locations across Ontario.
The Aurra Wood Co. store is located at 691 Brookdale Avenue and is currently open Monday to Friday from 8 am to 6 pm.
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